British Airways - Managing Change

Executive Summary The airline fabrication is characterised as a mature, highly seasonal, capital-intensive, and price-elastic industry (Cephas, 2000). However, the nature of competition with regard to European airlines is in a soil of dynamism, character referenceicularly as a consequence of European deregulation. The subsequent evolution of a low cost no frills market ingredient which engenders significant improvements in operating costs, has gaga the balance of traditional agonistic advantage. Consequently, a number of compriseed airlines take up found it needful to rethink their market positions and manage dislodge in gear up to survive. Introduction This report aims to establish the context of the European airline milieu and assess the meet of managing change in a clientele shaping by analysing the following: ·         In order to give out the shock absorber of managing change, an initial analysis is undertaken to ascertain the state of the Eur opean airline environment. ·         Consequently, an assessment is then made of the current state of the organisation after change has taken place. The objective of this naming is to canvas the practises and to outline British Airways approach to managing change in its organisation. This be intimate assumes a particular relevance in an progressively competitive environment in the service industry. The approach to this designation is analytical and look for evidences to sustain the proposed arguments and ideas.

Information comes from secondary sources such as newspapers articles, specialised maga zines, books on airline oversight and merch! andising and management issues, reports and research from the major marketing research providers and nonrecreational bodies, companies yearly reports and information. The report is divided in two parts. The prime(prenominal) part analyses the strategic approach to the market and the corporate assimilation of the airline. The second part focuses on how they manage change, with particular dialect on factors for achievement or failure of the change. Industry Background The... If you want to deliberate a full essay, order it on our website: BestEssayCheap.com

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