Marketing Mix

trade Mix Marketing is a tool oftentimes associated with Sales. tour back tooth line sales benefit from trade, tradeing has a broader scope including relating to guests and meeting a customer need. Marketing includes a mix of components sometimes called the merchandise mix. The excogitation of this opus is to describe the elements of the marketing mix (product, place, price, and promotion). In addition, the writing describes how apiece one of the quartette elements of the marketing mix impacts the ontogeny of the shapings marketing dodge and tactics in a small high tech conjunction in Austin, Texas called American Innovations. The paper will describe how each(prenominal) element is implement, in the Cathodic Protection industry. When an fundamental law is doing business, a marketing schema must exist. A marketing strategy includes a localise market and a marketing mix. The scratch up market is the customer or customers to which the product or work provided by the organization is attempting to appeal. Marketing mix is the controllable variables the company puts together to pay this target group. (Perreault & McCarthy Jr, 2004, p. 36) Marketing mixes atomic emergence 18 manufactured to reach a target market or a specific group of customers. whence each organization has variations on what marketing mix is implemented for the organization. some(prenominal) can exist depending on the number of products or work the organization offers and the variety of those products or services. Four primary elements of the marketing mix or four Ps, are product, place, promotion, and price. (Perreault & McCarthy Jr, 2004, p. 36) The marketing managers scope of control exists at bottom the four Ps. The goal of the four Ps is to make decisions that center the four Ps on the customers in the target market in govern to cook perceived value and generate a positive response. (NetMBA.com, 2007, para. 2) Without making informed decisions based on factual researc! h concerning the four Ps, an...If you want to get a full essay, localise it on our website: BestEssayCheap.com

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