Luxury Car Market

Executive Summary The high life vehicle conciliate can be characterized by its monopolistic competition expression with most instigants at a mature stage of their harvesting life cycle. on that point is free entry of products into this assiduity, which is curtailed only(prenominal) by stain kat onceledge of extravagance. Hence there has non been a unexampled brand entering this industry in over 16 years. In the opulence vehicle industry, with vehicles ranging in price from $35K to $75K there ar 14 major brands: Acura, Audi, BMW, Cadillac, Hummer, Infiniti, Jaguar, atomic number 18na Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, Saab, and Volvo. Within each brand there are a range of body types and features which supplicant to various consumers. Most brands are known for a tombstone feature such as safety, reliability, performance, high performance, hybrid, sports, or stability. in that respect are attempts to liquify features and attract more than consumers , commenceing them away from the competition. These features can be found in a sort of body styles including the convertible, hatchback, sedan, SUV, coupe, pick-up and displace wagon. The typical consumer of a vehicle in this category has an income of $100K, is salutary educated, and is in their 50s age-wise.

The industry realizes that they need to draw in younger consumers and have been make efforts to do that, fashioning more family friendly vehicles like the SUV. To outride to attract the desired younger consumer, while not pique the traditional luxury vehicle consumer, the luxury grocery call for to stay trustworthy on trends. The primary ! trend aright now is passing play green using hybrid technology. crossbreeding technology is creation used in two slipway right now: in the mass vehicle industry it is used to spend a penny better fuel economy; in the luxury market hybrid technology is focused more on increase performance without sacrificing standard fuel economy. The new market for luxury would be to have full-hybrid technology, similar to the Toyota Prius, without sacrificing luxury components. Overview of the Luxury...If you want to birth a full essay, order it on our website: BestEssayCheap.com

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