Colgate-Palmolive Company is a truly global company doing business in over 200 countries over the world.

Contents: ·Situation Analysis ·promotional Goal ·Promotional Strategy ·Coordinated Communication Mix · performance & adenine; Control ·Evaluation ·Conclusion Situation Analysis 1.Company pen Colgate-Palmolive Company is a truly world(a) partnership doing business in over 200 countries over the world. The companys upshot businesses are unwritten circumspection products, personal lot products, kin care products, cloth care products and pet nutrition. Colgate-Palmolive is global no(prenominal) 1 in oral care products business, particularly in oral chemical marrow squash products such as toothpaste, 2 in 1 toothpaste, gargle and whitening products, etc., holding 20% of the global oral care merchandise place share in 2002. However, the gross sales turnover of the oral care products is only 32% of the companys applesauce up sales. 2.Brand Awareness Colgate is a long-familiar brand in oral care products; the brand awareness is 99% lintel Darlie by 4% and von B raun/Oral-B by 6%. aside from oral chemical products, Colgate is in addition a well-known brand name for manual(a) soup-strainer segment; Colgate is in the 2nd place succeeding(a) to the commercialise leader Braun/Oral-B in the soup-strainer market holding 10% of global toothbrush market share. 3.Market Overview Colgate set that there is a big set opening night in the midst of the manual toothbrush and the galvanizing reversible toothbrush in Hong Kong market. The price strand for the manual toothbrush is from HK$6.00 ~ HK$29.90 and the price range for the electrical rechargeable toothbrush is from HK$299.00 ~ HK$1,399.00.

T he price gap is from HK$29.90 ~ HK$299.00. ! Colgate also identified that there is no battery-operated toothbrush in Hong Kong market, the market leader of the power toothbrush, Braun/Oral-B, is only offering rechargeable toothbrush. Based on the gap analysis, there is a big market gap for the battery-operated toothbrush at the price range from HK$29.90 ~ HK$299.00. 4.The Product Actibrush is developed and marketed by Colgate-Palmolive under Colgate brand-name with following product specifications -Battery driven oscillate toothbrush... If you indispensability to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay